Belgium
Patrick
For 15 years, besides the management of the company and staff, I made sure the customer management from A to Z in Diabol'O company : prospecting, briefing, strategy, design, drafting, selection and monitoring of subcontractors for production and broadcasting, media planning, study results, etc. So I gained an extensive experience in media, marketing, communication, event and advertising in many sectors, both in BtoB that BtoC and institutional.
Currently, I alternate between teaching (as temporary) and consultancy. As an independent external consultant, I lead various studies for John Martin Company (Guinness, Gordon, Timmermans, etc.), thinking about design of new products, analyzing the facings and "playing" from time to time the "mystery man ".